MERCADEO Versión en español
Café Tacvbas Rubén Albarrán, J. Carlos Maya and Miguel Ascencio launch Mixto Musicworks!
Manuela Walfenzao| 9 de septiembre de 2015
J. Carlos Maya, Rubén Albarrán y Miguel Ascencio fundadores del nuevo proyecto que operará en México y EE UU
Café Tacvbas singer, Rubén Albarrán is partnering with J. Carlos Maya of Mixto Music and entrepreneur, Miguel Ascencio, to launch Mixto Musicworks! a music and content production company specializing in film, TV, internet and videogames industries. “We, Latinos, come from very diverse and multicultural backgrounds so the world has become our neighborhood. We are highly influential at all levels of society so our goal at Mixto Musicworks! is to create music that is relevant and portrays exactly what we are and what we like, and not just the stereotypes. It is very refreshing to see the music production process from different perspectives” Albarrán said. Maya told PRODU that what makes the project unique is its infinite creative reach. “Our short-term goal is to strengthen a musicians and producers network across all Latin America and the U.S. in order to cover the industrys changing needs. Nowadays were capable of producing anything, from a film score with an orchestra to folk rhythms on any Latin American country; through rock, tropical rhythms, and electronic.” Mixto Musicworks! main areas of focus will be film and TV scoring as well as creation of music-related original content. “Rubens ability to portray all aspects of society in his music is unparalleled and we want to bring that sensibility to the film and TV industries” Maya explained.
